“Streeteconomics: Economics of the Streets” Video Podcasts


The Friedrich Naumann Foundation for Freedom is the foundation for liberal politics in the Federal Republic of Germany. It aims to promote the goal of making the principle of freedom valid for the dignity of all people and in all areas of society, both in Germany and abroad. With the safeguarding and the development of its statutory projects, namely civic education and dialogue, sponsorship of the talented, research and political consultation, the Friedrich Naumann Foundation wants to contribute towards shaping the future.

Our office in Islamabad has been working for a peaceful and progressive Pakistan since 1986. FNF Pakistan works with dedicated Pakistani partner organizations on a long-term strategy: a liberal democracy with human and civic rights, rule of law, good governance and a free market economy. This cannot simply be achieved by next year, but it will never be achieved when we do not work towards it. Therefore, we have broken down our long-term goals into realistic steps, consisting of annual objectives pursued with our partners in the spirit of cooperation. We pursue our objectives through education, dialogue and consultation.


Economics has an impact on our daily activities and lives, in subtle and obvious ways both. For an individual simple decisions such as work, leisure, savings and expenditure all have underlying economic choices at play. On a larger scale, macroeconomic principals such as taxation, inflation and regulations also influence our decisions and have a positive or negative impact on our lives. Basic government decisions such as interest rates determine national savings and expenditures. The beauty of economic principals lies in the fact that unknowingly and unwittingly we all contribute to and are affected by the various laws and principles of economics.

Pakistan seems to be caught in an interconnected crisis where our economic, social and ecological systems are in shambles, on the brink of collapsing. With the COVID-19 crises, the economy has further taken a nosedive and every citizen has felt the crippling effect of the shrinking economy. Even before COVID-19, Pakistan’s economy was suffering due to the macroeconomic bailout program of the IMF Pakistan opted for.

We see that despite economics and its principals playing a huge part in an individual’s life, there seems to be an obvious disconnect. Individuals might understand, or even predict, fluctuations in market prices but would not know that the phenomena could be one of the various kinds of inflation. There is a need for the average citizen to understand economics so that it may better understand how government policy functions and how tools such as taxation, tariffs, and regulations impact fiscal, monetary and public policy. A better understanding of economics will also enable individuals to discuss economic issues and eventually propagate the results of their economic policy discussions. With economic comprehension a larger percentage of the population will be able to understand concepts such as intervention, accountability, budget planning and provision of public services.

Additionally the size of the informal economy is large in Pakistan. The International Labour Organization (ILO), through its Labour Force Survey, estimated that the informal sector accounts for 71.7 per cent of the employment in main jobs outside agriculture. Statistical estimates by ILO and State Bank of Pakistan appraise that the size of informal economy in Pakistan was at least 50% of its GDP in 2019.

An informal economy does not necessarily mean an ailing economy. Some even consider it to be more efficient given the lack of regulations and bureaucratic red tape. Through our video podcasts we intend to explore why businesses opt to stay out of the formal sector. Does the tax-free and regulation-less environment truly lure businesses to informality?

FNF Pakistan intends to produce a series of economic podcasts with the aim to bridge this knowledge gap that exists between the common man and economics. In an attempt to enable the citizens to be more aware of the various phenomena at play, be able to identify them and be better off by using them for individual decision making.

FNF Pakistan is looking for a project partner to produce 16 video podcasts pertaining to various economic themes. The series of podcasts titled “Streetonomics: Economics of the Streets” will combine the experiences of an ordinary citizen with the expertise of an economist to develop short informative videos.

The themes of the videos will be based on various economic issues such as free trade, privatization, informal economy, government debt, monetary and fiscal policy, taxation, inflation, access to finance, education, transport, deregulation, transparency, red tape, corruption, governance, accountability and access to utilities. The videos should ideally include the perspective of an ordinary citizen, or businesses such as vendors and shopkeepers and in parallel include expert opinions of an economist or public policy practitioner. The practitioner needs to be well versed in Urdu as well.

The concept is to make this knowledge universally accessible to a large Pakistani audience and have technical concepts explained in layman terms so as to be understood by non-technical audience as well. The language of the videos will be Urdu as our target audience is an average Pakistani who has had access to primary education. Therefore all content produced needs to be in Urdu with subtitles in English.


The deliverables of the project are as following;

  1. Content and creative plan for video podcasts
  2. 16 videos (each with a duration of 10 minutes)
  3. Production and post-production plan
  4. Marketing, communication and distribution strategy


Our organization expects to complete the project by December 2020. The program is expected to run on a rolling basis where episodes of the podcasts are produced in advance and are launched weekly on a social media and online platforms. The partner organization is expected to plan and produce the videos at least two weeks in advance to the date of release. The videos should ideally begin release by mid-September but we are open to negotiation for a mutually feasible timeline.


All proposals need to be sent to us via email at by Thursday, 27th August, 2020. Proposals submitted by other means will not be accepted. All bidders will be informed of the decision by Friday, 04th September, 2020.


The proposals sent to FNF Pakistan should include the following sections;

  1. Project Summary
  2. Project Description
  3. Podcast Production Approach
  4. Project Timeline
  5. Budget Breakdown