Mindful Thinking on the Economy

Using Radio Podcast to explain Taxes and Economics in Pakistan
Understanding tax and economics in pakistan via radio podcast

Every Thursday afternoon, myriad people in Karachi, Lahore and Islamabad tune into Pakistan’s biggest radio network to listen to a twenty minutes program called Soch Bichar, or “Mindful Thinking” in English. Soch Bichar is the only radio show in Pakistan that aims at enhancing the understanding of the general public in all matters related to the economy. Jointly produced by the Policy Research Institute of Market Economy (PRIME) and Capital FM100, this program is hosted by Dr. Nadeemul Haq and Dr. Anjum Altaf, two of Pakistan’s most eminent economists.  Topics covered in Soch Bichar include property rights, growth and development, taxation and public spending, state regulations, to name but a few.

Broadcasting over the airwaves is one thing, but reaching out to more listeners via the internet and social media is the way to go these days. For more impact and reach, podcasting is the answer.

Soch Bichar is an Urdu language radio podcast promoting education on free market economics.

In cooperation with the Friedrich Naumann Foundation for Freedom (FNF) Pakistan, PRIME conceptualized and converted the show into an economic podcast – and a regular forum for the discussions of the hot economic topics with top experts, be they tax consultants, business leaders or academics. Now, the Pakistani audience has a medium which explains in a comprehensive manner economic policy issues which have a direct impact on their personal lives. Says Dr. Almut Besold, Head of the FNF Country Office in Pakistan: “It is heartening to see homegrown intellectuals as Dr. Nadeem and Dr. Anjum taking the lead in Pakistan’s social and economic evolution by making such ideas understandable for the common man”.

Since 2013, PRIME is working in Pakistan to enhance economic freedom and social liberty. PRIME’s research and advocacy efforts are instrumental in engaging with businesses, government institutions, students, and the public in general.  Says PRIME's Founder Ali Salman:  “The media provides opportunities to empower individuals with the knowledge to make informed decisions, and thereby raises the standard of public debate and discussion”. Social media has accelerated this development in an “unprecedented” way, concludes our partner.