Digital South - Online Programs in Tamil Nadu

Digital South - Online Programs in Tamil Nadu
Digital South - Online Programs in Tamil Nadu

Internet penetration is growing at an unprecedented rate adding some 6 million new users every month. In India, the Internet has become an economic game changer.

In line with this, eCommerce is witnessing huge growth. The expansion of local players such as Flipkart and Snapdeal and the investor interest around these companies are proof of immense potential. With global eCommerce giants like Amazon entering the Indian market, competition is bound to intensify. Companies engaged in online business will continue to test strategies to attract more and more customers.

Micro, small and medium enterprises (MSMEs) need to have a digital business model to reap benefits of this mega trend. In an effort to inform and also sensitize this important sector of the Indian economy about the opportunities of eCommerce, TANSTIA FNF Service Centre (TFSC) together with the Regional Office of the Friedrich Naumann Foundation for Freedom (FNF) has initiated a series of workshops in Tamil Nadu. Titled, “Empowering MSMEs through eCommerce and Online Marketing”, hands-on basic workshops give an overview of the various digital instruments available. In addition to the basic courses advanced level workshops focus on specific themes chosen by participants. Typically, these workshops target 20-25 entrepreneurs of MSMEs selected through a careful process from various industries.

Continuing the successful work in this innovative field of 2015, the first workshop of this year was held in Salem, Tamil Nadu, also known as the “Steel City”. The two - day event brought together 25 entrepreneurs from sectors such as minerals, chemicals, tourism or food processing. “Awesome learning experience” is how one of the participants described the training. Along with group sessions, trainer Rishab Chandra, founder of a digital start-up himself, once again engaged in tailor-made one-on-one sessions.

“Through these workshops, MSMEs are equipped to fight competition, market aggressively and reach out to new customers” said Subodh Agarwal, FNF Program Executive. “Success can only be determined over time, as the MSMEs start using digital technology thereby also contributing to the growth of Indian economy” he added.